The next ad audience doesn't have feelings
As AI agents start buying on our behalf, advertising loses its emotional target and has to persuade software instead of people.
Marketing and the new architecture of attention
Search became an answer, the feed became intent and the buyer may be an agent: marketing is relearning where attention lives.
2 stories
Search became answers and the feed became intent
Google, YouTube and Meta now answer and anticipate instead of pointing to links, and the web risks getting better for bots than for people.
Editor accounts are coming soon: the thesis behind each story, source counts and alerts.